Capital for the Adventurous
We're strategic investment partners who believe in the people we invest in.
Our Approach
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The evolution of an early-stage company is an incredible journey. It’s shaped more by the experiences we have along the way—the learnings, the connections made, and the hurdles overcome—than just reaching a goal.
At Adventure Capital, we dive into these adventures headfirst. We stand by to support and guide our entrepreneurs, offering mentorship through their early challenges. We partner with visionaries who are clear, driven, and disciplined enough to make a difference in the world.
We seek out companies that share and understand our adventurous spirit, creating partnerships that go beyond funding.
Adventure Capital, founded in 2008, is a family funded investor. We play the long game, aiming to invest in and grow enduring businesses with a global vision. While we focus on Enterprise and B2B SaaS, we're open to various investment types and flexible in the types of securities we hold, always looking for the next great venture.
How we decide to invest.
We’re highly selective about our investment decisions. When deciding where to put our resources, we look closely at companies and teams that stand out for their innovative ideas and potential for growth. I've added an additional text here to help rectify the optical illusion. This should make the text look equal.
We look for partnerships with companies where we can bring more than just financial support to the table. This means selecting businesses where our expertise, network, and resources can actively contribute to their success. Extra text to avoid 'orphan' word.
The businesses and people we invest in share some key attributes:
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Global
We're drawn to entrepreneurs aiming globally with clear product plans. They should envision a product's impact worldwide, outlining a strategic path to get there.
We back visionaries who not only dream but also grasp their market deeply. They must be agile, ready to tackle challenges, and willing to pivot strategies for growth.
We value partnership beyond finances. Our investments thrive on mutual growth, leveraging our expertise, networks, and insights to drive success beyond monetary gains.
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Long Term Horizon
Our focus is on the long term. We've turned initial funding into significant returns by being patient and committed. Quick exits aren't our goal; we stand by our entrepreneurs for the journey.
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Proximity
We prefer to work within a geographical radius that allows for face-to-face interactions, believing that these personal connections foster better understanding, quicker decision-making, and a stronger partnership.
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Focus
Our approach is to go deep rather than wide. We believe in understanding and being intimately involved with a select few ventures at any given time. This enables us to dedicate the necessary time, resources, and attention each investment deserves.
We're drawn to entrepreneurs aiming globally with clear product plans. They should envision a product's impact worldwide, outlining a strategic path to get there.
We back visionaries who not only dream but also grasp their market deeply. They must be agile, ready to tackle challenges, and willing to pivot strategies for growth.
We value partnership beyond finances. Our investments thrive on mutual growth, leveraging our expertise, networks, and insights to drive success beyond monetary gains.
Our focus is on the long term. We've turned initial funding into significant returns by being patient and committed. Quick exits aren't our goal; we stand by our entrepreneurs for the journey.
We prefer to work within a geographical radius that allows for face-to-face interactions, believing that these personal connections foster better understanding, quicker decision-making, and a stronger partnership.
Our approach is to go deep rather than wide. We believe in understanding and being intimately involved with a select few ventures at any given time. This enables us to dedicate the necessary time, resources, and attention each investment deserves.
Our Investments
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The diversity of our portfolio illustrates our sector-agnostic approach—we believe great ideas can come from anywhere, and our goal is to nurture these ideas into successful, globally impactful businesses.
Each company we invest in represents a unique story of ambition, resilience, and innovation, with the common thread being the exceptional people behind them.
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Our Team
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Adventure Capital is a family-led investment firm dedicated to nurturing the growth of innovative, impactful businesses with the vision and drive to redefine their industries and the world at large.
Founded by Brian Craig and Shelley Kuipers in 1998, our strategy is designed to foster sustainable growth and substantial returns. This approach has led us to achieve remarkable success with several companies, cementing our commitment to being patient and active investors who support our entrepreneur’s visions. We stand by each and every one of our entrepreneurs, aligning our interests closely with theirs and simplifying the investment process for a true partnership in the business.
The name Adventure Capital reflects both our lifestyle and our approach to investments—it's our adventurous spirit that guides our decisions and fuels our desire to support companies with big ambitions and creative solutions. Family is at the core of Adventure Capital, and it allows us to remain focused on being lifecycle investors who go deep with a few, rather than spreading thin across many.